When it comes to your digital marketing strategy, do you put all your efforts into one basket? Although it may seem like the smartest and most efficient step to take, focusing on one aspect alone — on search engine optimisation, for example — may hinder your marketing efforts from booming and giving you better results.
Diversification, if done right, can increase your digital marketing’s effectiveness and drive more sales to your business. After all, your target audience is in different places online. If you are only on one platform while your potential customers are on several others, you may be missing out on more chances to tap them.
In this article, we will share three effective strategies you can utilize to diversify your digital marketing and get the desired marketing mileage:
1. Engage in hyperlocal marketing
Hyperlocal marketing, otherwise called ‘proximity marketing,’ is a way to target potential customers. This can be done through personalised advertising with the help of Bluetooth-enabled devices called beacons that are used to mark a location.
A consumer who is using a Bluetooth-enabled mobile device near any of the installed beacons will receive marketing messages or other information, as long as they have downloaded the necessary mobile application that allows them to receive push notifications, like your business’ app.
The technology involved in hyperlocal marketing has been around since 2013 and has been widely used by business across all industries, especially those with brick-and-mortar stores. They use it to send text messages with discounts and promotions to potential customers who are in the vicinity.
2. Optimise your content for voice search
Thanks to the rise of digital assistants in recent years, voice search has also seen an upsurge as people are finding it more convenient than the traditional way. Considering this, it’s high time for you to work on your content’s voice search optimisation to ensure your SEO success.
The good thing about this is that you don’t necessarily have to pay for anything or install any software or hardware. However, you will have to put the time and effort into creating new content that closely considers voice search intent. Moreover, you will have to rework how your existing pages are technically formatted so that they can be easily read by search engines and presented in voice search results.
3. Place importance on user experience
It is not enough that you design a stunning website, mobile app, or desktop software. More importantly, you should aim to provide a positive experience for your target audience to gain their trust and encourage them to stay loyal to your product or brand.
One way you can do this is through focusing on user experience as you develop your software. Remember that even though your app looks good for you, you are not the end-user. Although you may understand how the app works, how about those who do not even have an idea of who you are and what your business does?
You must always consider your users when planning your software’s features, navigation, customization settings, and more. Think of what will provide them with a smooth and enjoyable experience that nurtures them to convert and make a purchase — designing for user experience is designing for trust.
Conclusion
Staying on one channel alone for your digital marketing is not entirely wrong. However, it may be hindering your business from enjoying a wider reach and engaging more people. Do not allow more marketing opportunities to pass by you. By following the three strategies mentioned above, you now have an idea of where to start to diversify your digital marketing strategy and enjoy its benefits.
If you’re looking for a digital agency in Sunshine Coast to help you achieve this and more, we’re the ones for you! Get in touch with our experts at Fuell today to discover how we can help you realise business’ potential!
